Niche Guys - Durban

The Niche Guys have always had the goal of doing great work while also doing the right thing, and they have made sure to communicate this to both their team and their clients. When they met B Lab, the charity leading the B Corp movement, their mission was officially recognized. Every company who is part of the movement must meet strict standards of social and environmental responsibility, accountability, and transparency to maintain their accreditation.

The Niche Guys recently hired a Director of Creativity to oversee the entire company. His success with multinational customers in various marketing disciplines caught the eye of the agency, and this position was created to increase creativity and make a statement about their many new business wins.