Wala - Cape Town

Wala has developed a community-driven and game-like personal finance platform for cash-based consumers in emerging markets. The innovative product enables users to effortlessly monitor their expenses and income to create a financial profile that they would not otherwise have access to. Each week, the app sets financial and engagement goals for customers, aimed at improving their spending and savings. As customers continue to use the app by recording their transactions and reaching their goals, they will receive points that can be exchanged for cash, data, or other rewards. Additionally, the app provides users with the ability to sign-up and gain access to deposit accounts, payments, and other financial products.