Tswelelang Cultural Dancers - Mafikeng

a. Company History

Tswelelang Traditional Dancers group was established in 2000 by a group of young dynamic dancers from Logageng in Ratlou area. The group comprises of 20 members, 10 female dancers and 10 male dancers.

Tswelelang Cultural Dancers was formed with sole purpose of contributing meaningfully to the enhancement of the performing arts in the province, given the proud record, which the province has in producing quality performers from all genres of the performing arts

b. What we do

Tswelelang is committed to the creation of artistic performances in dance, music, poetry and musical theatre. Its primary target audience is the people from the rural communities who are seldom exposed to the mainstream entertainment industry in line with the services offered by the  

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organisation.


2. Strategy & Vision


Vision statement
The establishment of a leading platform for progressive cultural dancers and performing artists to emerge from the rural communities of the North West Province.


Tswelelang Cultural Dancers will accomplish its vision by:
• Promoting a progressive and sustainable development of the performing arts, especially in rural areas of our province.
• Training and building capacity for our artists involved in this sector.
• Effective community partnerships.


a. Mission statement

Effective utilisation of the abundant artistic talent that exists in our rural communities to create about sustainable livelihoods and make a significant contribution to the national cultural melting pot. Community participation and stakeholder mobilisation are key to these dreams.


b. Values
• Integrity
• Honesty
• Loyalty
• Discipline
• Transparency
• Sound financial management
• Sound corporate governance


3. Business goals & Objectives

• Establish a platform from which our artists from rural areas can showcase their diverse talents.
• Create projects, which can be sustained which artists can benefit from in terms of creating employment for them.
• Secure the necessary funding to put up and perform proposed projects.
• Always identify with our rural audiences through securing a practical performance space, which will be practically accessible, noting the challenges of our targeted audiences.
• Ensure equitable empowerment of youth, women and people with disabilities in all the projects undertaken by the organization.


a. Growth strategy

• Sourcing of external talent and skill on a contractual basis to enhance in house capacity
• Diversification of in-house performing arts products to create sustainable growth
• Investment in strategic asserts of value to the future of the organisation


4. Products & Services

a. Products
Traditional dance, music, poetry, drama & story-telling, beadwork, performing arts skills transfer and consultancy.



b. Services
Theatrical performances, live concerts, audio music production and professional dance competitions.


c. Business competitiveness
This is one of the few organisations in the arts industry formed with the main if not sole purpose of focusing entirely on artistic development in the rural communities, thus effective promotion of what has been termed ‘taking theatre to the people’. It is rooted entirely in the community it serves and thus has a large community buy-in.