Terra Firma Marketing & Events Agency - George

Terra Firma is a leading marketing and event management company in George, Western Cape. With over a decade's experience in a large variety of events and marketing campaigns, Terra Firma is the perfect event planner and marketing company to help take your business to the next level.

Your brand is the focus of all your marketing efforts and it should embody your company’s culture, connect with your target market, be motivating and in some way and always create loyalty. A brand is a specific combination of logo, words, type font, design, colours, personality, price and service...but ultimately it is a promise.

We have recently added market research to our service offering. Market research is probably the single most important factor to the overall success of any business because  

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without knowledge and information it cannot exist. It is also probably the least understood, and feared portion of a business plan. A case could be made that facts from your market research should be a primary consideration in every business decision. It is critical that you understand your customers, what they want, how they want it, what they are willing to do or pay to get it, and then make sure you meet those criteria.