RECTRON HOLDINGS, PORT ELIZABETH

Rectron is a leading Information and Communications Technology (ICT) distributor in South Africa, with its head office located in Midrand, Gauteng. The company has been in existence since 1995 and has grown from a four-man operation to having five branches in South Africa and approximately 350 employees worldwide. The business was founded by CEO and owner Mark Lu. One of the most important aspects of the company is the culture transmitted throughout the organisation; its core values at the helm define the work ethic of the company. These values are integrity, teamwork, business focus, an open-door policy, front-line leadership, professionalism and the belief that customers define a job well done.

The company is driven by technology which it uses to add value to its customers, and it  

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has invested approximately R35-million in automation control systems and IT to increase its efficiency to its customers. The idea is that customers should be benefiting from any changes within the company, as they are the people supporting the company.

The flat management structure increases communication, control and coordination, making the company flexible and adaptable to any changes that it may undergo. By its very nature, information technology ensures that change is fundamental to the company culture of risk taking and innovative thinking. The company regards itself as a learning organisation where employees gain knowledge from one another as well as through their own expe-riences in order to bring about positive change.