FOOD AND BEVERAGE REPORTER

F&B Reporter's circulation covers all sub-sectors in value-adding of food - for instance, milling, baking, processing (of meat, sugar, beverages, fats and oils, fruits, vegetables, dairy, etc.), flavourants, etc. According to two internal audits of F&B Reporter's subcribers, 75% are in the top management category. Respondees estimated that an average of 5.2 people read every copy of F&B Reporter received. Entrant forms to SA's largest food-related trade exhibition, Africa's Big Seven, for four years running (2003 - 2007) show that the trade journal concerned with food/beverage processing which was rated most highly by visitors (there are about 7, 000 visitors to the annual show, and 12 magazines are rated every year) was F&B Reporter.