GLOBALEDGE

Graeme saw an opportunity to offer the most robust and highest quality market research to an industry dominated by a few larger players. GlobalEDGE strives to offer better research which is client focused and actionable in its output. Since its inception GlobalEDGE has gone from strength to strength and the principles upon which it was established continue to this day with GlobalEDGE offering clients an international level of research excellence with an African understanding. In addition GlobalEDGE actively looks for and employs the best people in the market research industry, over time building a formidable and highly competent team which today is often praised by clients for delivery and output. GlobalEDGE recently launched a shopper panel of 1, 500 households each scanning their daily  

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purchases using in-house developed scanning technology which uploads the data in a real-time setting. This means that GlobalEDGE can offer clients access to more than 750, 000 shopping missions per year in a “live” setting with access to LSM definition, actual shopping mission, lifestyle, U & A, segmentation and channel level information