RUSSELLS

Russells prides itself on delivering exceptional service to customers, in line with its value proposition “Your home lifestyle partner, quality guaranteed.” This is further supported by the Art of Service initiative that enables and energises the staff to engage professionally with customers and business partners, making every interaction a special experience. Russells has recently embarked on its small town expansion programme, growing its already large national footprint by taking the brand to smaller towns in rural areas. This strategy will be aggressively pursued and it is envisaged that Russells will trade out of 225 stores by the end of the 2011 financial year.