PHOTO WORLD - Westville

PhotoWorld has been a leader in the Durban photographic processing industry since 1981 when their first store was opened in Mercury Lane in Durban's city centre. and, they were innovative since day one. Says Rob, "We were the very first in Durban to purchase a One Hour Fuji processing machine - at Hypermarket by the Sea. Today, we are proud to offer this service in all our new branches opened in both Durban and Pietermaritzburg." Recognising that the digital era was to become the future of photography, Photoworld purchased the first "state of the art" Fuji Frontier digital processing machine - widely recognised as being the pioneer and pinnacle of digital film processing. Customers can now hand in a variety of media, from CD's to memory cards and get prints from the Frontier that are  

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unsurpassable in quality. Photoworld has prioritised photographic developing and printing as being an extremely important component of their business, and has ensured that the best available technology is operated by highly skilled and dedicated technicians who realize that they are assisting in both bringing to life and preserving the photographic memories their customers have taken with their cameras. "From 1981 until 2001, conventional film played a major part in our business. Since then, the digital explosion has started to take place, and as a result, conventional 35mm analogue commercial sales for only 10% of our total sales, compared to digital, which has now reached 90% and is still growing."