WINES OF SOUTH AFRICA - Stellenbosch

Wines of South Africa (WOSA) is a fully inclusive body, representing all South African producers of wine who export their products. WOSA, which was established in its current form in 1999, has over 500 exporters on its database, comprising all the major South African wine exporters. It is constituted as a not-for-profit company (sec21) and is totally independent of any producer or wholesaling company. It is also independent of any government department, although it is recognised by government as an Export Council. WOSA's mandate is to promote the export of all South African wines in key international markets. Traditional markets include the United Kingdom, Germany Sweden and the Netherlands. More recently, WOSA has also been developing markets for South African wines in the United  

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States, Canada, Russia, and Asia. WOSA is funded by a levy per litre is raised on all bottled natural and sparkling wines exported. The Chairman of WOSA is Johann Krige, owner of internationally acclaimed winery Kanonkop, who has been on the WOSA board for many years. WOSA's CEO is Su Birch, who was appointed in May 2000. Her background was in fmcg advertising and marketing, and she also has experience in the international marketing of South African fruit. WOSA's mandate is to promote the value growth for the South African wine industry abroad. WOSA exhibits regularly at major wine shows including ProWein in Germany, the London Wine Trade Fair and Vinordic in Stockholm. WOSA also works closely with the tourism authorities to advance Cape wine tourism. In addition, WOSA holds regular marketing seminars for members, bringing international wine buyers and marketers to the country to communicate changing international market needs, demands and opportunities.