UNILEVER INSTITUTE OF STRATEGIC MARKETING

There is a growing awareness that the unique and evolving South African marketplace bears little resemblance to marketing and consumer knowledge in the rest of the world. In response to this, the UCT Unilever Institute’s mission is to develop and share cutting edge strategic South African marketing insights and understanding. The Institute disseminates the findings of projects through nationwide presentations and workshops and through the sale of project packs. Our objectives are: To bring together academics, marketing practitioners and researchers to pursue innovative and meaningful research To develop leading edge marketing theory specific to the South African marketplace To provide marketers and marketing students with a deeper understanding of the dynamics of the South  

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African market place To make research available for publication and teaching purposes, or as a basis for inspiring further research To generate funds for further research through sponsorship, partnership and the sale of results.