FLAGSTICK ADVERTISING - Johannesburg

The advertising flagstick will fit any golf hole anywhere in the world and will provide all golf courses with much needed additional revenue and tournament sponsors significant additional advertising that can be seen by millions of viewers world-wide. In a study performed on 10 international golf tournaments around the world, close-up television camera shots of the flagstick provided approximately 3.5 seconds per minute of additional potential advertising exposure This exposure would provide the sponsors of tournaments like the Nedbank Golf Challenge at Sun City a further 70 minutes of branding exposure to over 1.4 billion viewers in 142 countries In a study of the South African Open golf tournament at Durban Country Club in January 2005 "Highlights Package" on DSTV (Channel 24) there  

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was an incredible 101 seconds (out of a 8 minute package) where the branding of the advertising on a flagstick could have been easily visible to some 3 million viewers in South Africa alone who watch the channel to catch-up on sports highlights from around the world. The highlight footage is then screened every hour for 24 hours for 7 days which would have translated to a further 283 minutes of additional branding to the 40 minutes of live branding to over 1 billion viewers around the world. In the highlight package (on DSTV channel 24 ) of the Buick Invitational won by Tiger Woods at Torry Pines Golf Course in California staged in January 2005 , the flagstick advertising would have been easily visible and readable for 68 seconds out of a 6 minute package. This would have translated to over 3 hours of additional branding to the sponsor on top of the 70 minutes of live branding where the flagstick advertising would have been easily visible and readable. The Buick Invitational was beamed to over 1, 4 billion viewers around the world in 140 countries.