About the product
Sending media statements, also called press releases, to editors to promote
your business or cause works well enough, but a more effective strategy
is to contact a journalist covering your area of interest directly to pitch
a story.
Generally, building a relationship with specific journalists so they can
pitch your story on your behalf to the powers-that-be, is a good idea.
Journalists, like most professionals, have targets to meet; usually relating
to the number of stories they do per day/week. Giving them strong
stories is the best way to get them on your side. Building a relationship also
means that when they do a story related to your business, they might
remember you and phone you for a quote on the issue at hand.
However, like editors, journalists receive many media statements every
day and they have to make quick decisions about whether your pitch
has the potential to develop into a solid story or not.
your business or cause works well enough, but a more effective strategy
is to contact a journalist covering your area of interest directly to pitch
a story.
Generally, building a relationship with specific journalists so they can
pitch your story on your behalf to the powers-that-be, is a good idea.
Journalists, like most professionals, have targets to meet; usually relating
to the number of stories they do per day/week. Giving them strong
stories is the best way to get them on your side. Building a relationship also
means that when they do a story related to your business, they might
remember you and phone you for a quote on the issue at hand.
However, like editors, journalists receive many media statements every
day and they have to make quick decisions about whether your pitch
has the potential to develop into a solid story or not.
Price
R20.00
Contact with supplier
Company