About the product
If you are a current or new advertiser in this new media world, having a world-class media strategy, based on real insights, will set you ahead of your competitors.
Strategy - is as much about what you choose not to do, as what you choose to do. With so many opportunities advertising, content, sponsorship and activation opportunities, it’s hard sometimes to know what the most important areas are for your brand, your category and, most importantly, your consumer. We use years of knowledge and the best vision to develop a truly ground-breaking strategy.
Consumer Segmentation - If you’re marketing to an “LSM” (an an out-of-date segmentation model developed to sell household cleaning products) or based on Race then you’re missing the pot of gold. We work with the best data and the best techniques available to develop superb behavior-based segmentations which you will love, your consumers will fit perfectly, your customers will understand and the media and advertising industry can use.
Buying - Most advertisers don’t know that, with the changes to the industry, a much larger percentage of advertisers’ media spend is being kept by media agencies through the murky world of ‘rebates’ and ‘volume deals’. If you really want to invest your media money without as much as 50% of it disappearing in commissions and kick-backs, we provide the best procurement strategies for today’s world.
Strategy - is as much about what you choose not to do, as what you choose to do. With so many opportunities advertising, content, sponsorship and activation opportunities, it’s hard sometimes to know what the most important areas are for your brand, your category and, most importantly, your consumer. We use years of knowledge and the best vision to develop a truly ground-breaking strategy.
Consumer Segmentation - If you’re marketing to an “LSM” (an an out-of-date segmentation model developed to sell household cleaning products) or based on Race then you’re missing the pot of gold. We work with the best data and the best techniques available to develop superb behavior-based segmentations which you will love, your consumers will fit perfectly, your customers will understand and the media and advertising industry can use.
Buying - Most advertisers don’t know that, with the changes to the industry, a much larger percentage of advertisers’ media spend is being kept by media agencies through the murky world of ‘rebates’ and ‘volume deals’. If you really want to invest your media money without as much as 50% of it disappearing in commissions and kick-backs, we provide the best procurement strategies for today’s world.
Price
R 1,375 per hour, project-based
Contact with supplier
Company