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Primedia is now privately owned by a group of investors comprising Mineworkers Investment Company (a black economic empowerment company), The Kirsh Consortium (existing founders of the company), manag...

Experience peace and tranquility closer than you think

Primedia Limited, with more than 50 brands on offer in broadcasting, advertising, marketing, promotions, sport, entertainment and digital media – Primedia is South Africa’s leading media group.

Primedia Limited, with more than 50 brands on offer in broadcasting, advertising, marketing, promotions, sport, entertainment and digital media – Primedia is South Africa’s leading media group.

We specialise in customised mountain bike and road bike cycle tours through the most scenic regions of South Africa

Choose a tour or self-ride package and drink in the stunning landscapes you pass through, meet locals who live there and take time to enjoy the daily rhythms of each new place you visit. The Cycle Tra...