Mimiboard - Cape Town

Mimiboard is a powerful virtual noticeboard that media owners from all over the continent are using to connect with their audiences. Media owners can create Mimiboards for topics such as traffic, crime reports, sports, and chat. These boards can then be connected to their current SMS lines, Twitter feeds, and soon Facebook, Instagram, Mxit, and other communication channels so that their audiences can add notes to the noticeboard. Additionally, these boards can be embedded into media owner's websites, Facebook pages, and mobile sites and apps.

Mimiboard provides several monetization models to help media owners make money from their boards. The board cover ad is a premium ad spot that is managed by Mimiboard's sales team and revenue is shared with the board owner. Additionally, Mimiboard  

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has signed an agreement with an ad network which will automatically monetize the board by displaying ads that look like notes on the board, and revenue will be shared with the board owner. Lastly, media owners can also offer featured notes which will allow advertisers to place ads on their boards. The board owner sets the cost-per-mile for these ads and they are paid for via carrier billing.

Mimiboard puts the attention back in the hands of media owners and helps them build a monetization ecosystem. It is a hyper-local ad network that encourages content creation and conversation.