Mellowcabs - Cape Town

Mellowcabs is a company that produces and manages stylish, high-tech electric pedicabs. These public transportation devices are used for first and last mile trips, and while they generate some income from passengers, their primary source of revenue comes from selling advertising space on and inside the cabs. The cabs are designed to be safe, visible, and to provide maximum advertising opportunities while maintaining an eye-catching look. They usually run within a 3-4 km urban radius, and complement existing transportation networks rather than competing with them. A single Mellowcab can provide over 120km of transport in one day. The vehicles are also equipped with onboard tablet computers that offer an interactive experience with augmented reality, geo-activation advertising, and full  

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social media integration. All of the vehicles are made from recycled materials, and are powered by advanced electric motors and batteries.