Company description
Marketing Solutions for the Small BusinessNo two properties are alike, and as such, no two marketing strategies should be alike.I offer unique and innovative Marketing Solutions for Hotels, Resorts, B&B and the Boutique Style accommodations in South Africa & Mozambique.You have this fantastic accommodation and you want everyone to know about and I have the skills to get the job done! I can assist you with your Marketing Strategy, Advertising Placement, Branding, Website review and much more.Marketing takes a lot of time and dedication. It can also be overwhelming with all the options out there. I will work directly with you to source out the best opportunities and create a customized marketing campaign.Marketing StrategyThe objective is to create a Marketing Strategy that you can work Show more
with. I will review your current marketing strategy and combine it with a new one to achieve the best results. Be ahead of the competition to reach your target market and maximize your occupancy.BrandingThe branding of your company creates an Identity that people will start to recognize. I can assist in the development of professional image and branding design such as logo, letterhead and promotional items.Email MarketingE-mail marketing is a great way of staying in touch with your previous guest and to build some new relationships. A satisfied guest will always be happy to spread the great experience they had while staying with you, so we can organize some incentive/referral programs for guests who frequent your establishment. I believe the future of travel marketing lies within the internet!AdvertisingAdvertising in the right places is key to getting the word out about your accommodation. Trying to decide where to advertise (Magazines, Online or Locally) is a big job and can be very expensive. I will work on an advertising placement that works with your budget. Online AdvertisingThere are a lot of websites that will list your accommodation for free and that’s a good place to start when on a tight budget. Networking with Travel Companies and Booking Agents to use their database to generate bookings at a fee is another option. I will assist in identifying and qualifying potential travel and tour operators.WebsiteYour website is the first place people look before making a booking. Promoting your web site involves more than just pretty pictures and fancy words. Creative writing that details your properties amenities, activities, prices and surrounding area is vital to attracting new clients. Keeping your website up to date with current photo’s, text and print is very important. DatabaseRetaining a customer is much cheaper and the testimonial of a satisfied customer is the most effective marketing for your company. In addition, we will build a database of qualified applicants to help promote your property.Trade ShowsHow to specifically target specialty markets at trade shows including Honeymoon, Wedding, Corporate Team Buildings, Scuba Dive, Adventure, and more. I attend most of the trade shows and conferences in South Africa to better understand what the tourists needs are and the changes happening within the Tourism Industry.Durban, South AfricaCell: +27 78 818 4109Email: dsyrichard@gmail.comWebsite: D.RichardConsulting.com