Ipsos has always been committed to building an organisation dedicated to a single endeavour – survey-based research. To do this, Ipsos has focussed on six core specialisations: We explore market potential and market trends. We test product and advertising. We help our clients build long-term relationships with customers. We study audiences and their perceptions of various media. We measure public opinion trends around the globe. We collect, process and supply data to clients within short timescales.
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