Paid Search Marketing (PPC Advertising)

Paid Search Marketing is also known as PPC (pay-per-click) marketing or advertising, CPC (cost-per-click) marketing, and many others. It is a search-based marketing activity similar to search engine optimisation whereby you advertise on Search Engine Result Pages (SERPs) or partner websites by paying each time your advertisement is clicked on (CPC) or each time your advertisement is displayed (cost-per-impression, also known as CPM).