Brand Strategy and Planning

Price: R20000
The starting point for brand and branding strategy research is always to understand how your brand is perceived by your customers. What does your brand stand for? What are its values? How do these compare with competing brands?

The world is changing faster than ever and that means your brand needs to keep up with consumer needs, market evolutions, and global economic changes. Those things are hard to do if you’re not keeping up with them through brand research.

How can you make sure your brand is positioned correctly against competitors and offers the promise that consumers want and need if you don’t know what’s happening in the market where you’ll do business? You can’t, and that’s where your brand research should start.

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