Customer Satsfiaction

Price: R20000
"A satisfied customer is the best business strategy of all." According to the acclaimed business author, speaker and former management professor, Dr. Michael LeBoeuf.

This means that by ensuring that your customers walk away happy the first time they conduct business with you, you ensure that they return to your company or use your service again, potentially referring friends and relatives and thus providing your business with invaluable amounts of free advertising.

Word of mouth advertising can, however, be a double edged sword. According to statistics, a satisfied consumer will share a positive customer service experience with two to three people, whilst a dissatisfied customer will tell between eight and ten people, sometimes as many as twenty.

And those numbers can escalate even more and spread even faster if those dissatisfied customers decide to go viral with their grievances via social media.

For companies that use customer satisfaction metrics, customer satisfaction ratings can have powerful effects. Firstly, they help focus employees on the importance of fulfilling and exceeding customer expectations, and secondly, when satisfaction ratings dip, they can provide an early warning indicator of potential problems that can affect future revenue.

Feedback from a customer satisfaction survey provides you with the opportunity to follow up with your happiest customers and turn them into advocates of your company, and your most dissatisfied customers in order to fix problems and retain their business and perhaps even create business advocates out of them too...

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