Zappar

About the product
Zappar is one of the world’s leading Augmented and Virtual Reality tools, launched by IMDM into South Africa in March 2014. Since then, we have created some ground-breaking national campaigns with various clients- and now, thanks to Zappar’s global embed into the world’s biggest audio-recognition app, Shazam- we are able to replicate same through Visual Shazam. As a result, we are thrilled to be part of the continent’s most cutting edge and integrated offering- being able to create campaigns using one app with over a billion downloads, which crosses the inaudible/audible audio recognition, AR/VR and beacon divide. Exciting times ahead! All of these factors, as well as the entrenchment of Zappar in the Sub-Saharan market, makes it the leading AR software with the most amount of downloads in Africa.

We are proud to be affiliated to a tech that is, in our opinion, far superior to even its closest rivals in terms of interactive functionality, ease of use, flexibility, meaningful engagement and design scope.
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