RIDE MAGAZINE - Johannesburg

The oldest cycling publication in South Africa, Ride magazine is Proudly South African, and part of a BEE rated organisation. Despite a volatile and increasingly competitive marketplace, Ride magazine has consistently grown, not just over the years, but also from month to month, most months! This reflects both a dynamic, growing sport, as well as the fact that we have maintained a readership that spans the entire cycling public, from beginners to elite cyclists, across disciplines, no matter where or how they ride their bikes. We pride ourselves in the fact that our reader input is constant and never bogus and the way we have built and maintained relationships with expert contributors. This, combined with the fact that the magazine is published and produced by a nucleus of fanatical  

Show more

cyclists and cycling supporters (even our printers are major sponsors in the sport!) means that we are highly attuned to the issues that arise in the sport, and able to act as a conduit for the cyclists themselves, the administrators of the sport, race organisers, as well as sponsors and those with economic interest in the well-being of cycling. Despite the obvious passion, we also strive for publishing excellence; delivering impartial, well-written and sumptuously illustrated stories and relevant advertising to our niche market on a firmly managed schedule.