SUZETTEBOUWER HOSPITALITY MARKETING - Johannesburg

Suzette Bouwer is passionate about hospitality and all its components. It is not surprising after having accumulated more than 25 years of hospitality sales and marketing experience with great, reputable hotel groups owning lodges and hotels across Southern African countries including Cresta Hotels, Legacy Hotels, Rani Resorts and Lonrho Hotels. Marketing which is so often mistaken for “sales” and the “head office” exposure over the years has lead to Suzette adopting an approach that manages sales to make it an effective marketing tactic; unlikely if not all the marketing are integrated in the strategy. How much should your marketing budget be and what should you spend you marketing budget on? Passionate about hospitality and travel, Suzette recognises that privately owned hotels  

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and lodges have a host of different needs. With a flexible approach to finding solutions, proposals are tailor made and cost effective, making high level marketing support available to small businesses that cannot afford full time appointments. Fees can be charged on a small piecemeal hourly, daily or weekly rate or a monthly retainer depending on the size of the task. You immediately save the cost of running a marketing office, communications, fuel and payroll burden. Assistance is offered in the following areas: Marketing audit, Positioning strategy, Marketing strategy, Corporate Identity and branding, Marketing Action plan and budget, Rate strategy. Supervision of in-house sales and marketing programs Reservations office, handling enquiries & processing confirmations. Website optimisation, E-marketing strategy, Publicity and advertising liaison, Mailing database and monthly newsletter, Launches and openings, Sales resources and publicit.